Pay Per Click: Pay per Click Advertising is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is usually associated with first-tier search engines.
What is Pay Per Click?
You’ve probably heard of Pay Per Click advertising or PPC, but you may not know exactly what it is. PPC is a type of online advertising that allows businesses to advertise their products or services on search engines, social media platforms, and other websites. When someone clicks on one of these ads, the business pays a small fee to the platform where the ad was clicked. In this article, we’ll give you a brief introduction to PPC and how it works.
How Pay Per Click works?
Pay per click is a model of online advertising where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to earn those visits organically.
PPC is a popular and effective way to drive traffic to your website, especially if you’re selling products or services online. And, because you only pay for results, it can be a very cost-effective form of marketing.
If you’re new to PPC, the best place to start is with Google Ads. Google Ads is the largest and most popular PPC platform, and they offer a wide range of features and options that can be customized to fit your needs. Other popular PPC platforms include Microsoft Advertising and Amazon Advertising.
What is Pay Per Click?
PPC is an online advertising model in which advertisers can pay to have their ads displayed on a website. Advertisers only pay when someone clicks on their ad. This makes PPC a very effective and efficient way to generate leads and sales from a website.
Also Learn about benefits of Social Media Marketing:
Benefits of Pay Per Click (PPC) :
PPC is a great way to drive traffic to your website, and it can be a very effective marketing tool. There are many benefits to using PPC, and here are just a few:
1. PPC can be very targeted. You can target your ads to people who are searching for specific keywords related to your product or service. This ensures that you are reaching people who are already interested in what you have to offer.
2. PPC is relatively inexpensive. You only pay when someone clicks on your ad, so you only pay for results. This makes it a very cost-effective form of marketing.
3. PPC is fast and easy to set up. You can create an ad campaign and start driving traffic to your site within a matter of minutes.
4. PPC can help you track your results. Because you can track how many people click on your ad and how many of those people take the desired action (such as making a purchase), you can quickly assess whether or not your campaign is successful.
If you’re looking for an effective way to market your business online, pay-per-click advertising is definitely worth considering.
Few Easy and Powerful tips that will increase your Pay Per Click CTR:
1. Use Negative Keywords
The importance of negative keywords in the success of any Google AdWords campaign is incomparable.
Sooner or later the internet marketers have realized the potential of negative keywords and hence are using them even more.
2. Increase Your Bids
Increasing bids is one of the fastest ways to increase the CTR.
An increased bid means higher average position.
You get more visibility and exposure of your ads is increased due to a higher ad position.
A higher ad position also leads to an increased CTR as it is pretty obvious that ads appearing on the top tend to receive more clicks than the bottom ones.
3. Use Trademark or Registered Symbols in Headlines
A trademark can be a word, sign, symbol or graphic that you apply to your Company, Goods or Services to differentiate them from those of the competitors.
The trademarks or registered symbols give customers a confidence to click on the ad to look for more details of the product.
The purchasing decisions of the customers are highly influenced by trademarks as nowadays being brand oriented is in vogue.
Using trademarks or registered symbols in the headline will help you to stand apart from your competitors in the Search Engine Result Page.
4. Add Site Link Extension
Sitelink Extensions is one of the most commonly used extensions in PPC ads.
They are located under your headline and the description.
They are additional links which are typically displayed when the ad holds the first or second position in Google’s Search Engine Result Page.
Sitelinks helps you to capture prime space in the SERP, highlights other pages of your website and also provides additional information to the user.
5. Have A Strong Call-to-Action
Okay, so now you have perfectly grabbed the attention of your visitors with your headline.
Also developed confidence in visitors with respect to the validity of your business through trademark and registered symbols.
You have even provided extra information about your business through site links.
The final move of the PPC ad is to tell the visitors what they need to do next i.e. inclusion of a Call-to-Action in the ad.
6. Put Your Main Keyword in the Display URL
Display URL is one of the most overlooked elements and its importance is often underestimated.
The display URL is a part of your Pay Per Click ad text and hence, it should be utilized as much as other parts.
Since you only have a limited number of lines of text; hence, you should take maximum advantage of each of them.
The display URL in the Pay Per Click ad is a great place to add your main keywords that attract maximum attention.
You can increase your CTR by including your main keyword in the display URL with the 35 character limit.
7. Write Compelling Ad Copy
Do not forget the fact that your ad copy is the first impression of your business.
Also, it is the strongest tool that influences the CTR of your ad text.
Writing compelling Ad Copy sounds easy but the execution is what matters the most.
You have to take out a substantial amount of time to write an Ad copy that is attractive, engaging and efficient in increasing CTR along with enhanced conversions.
The ad text is the soul of your ad where you have to convince the visitors to click on your ad.
8. Choose Right Keywords and Correct Negative Keywords
Keywords play a significant role in Pay Per Click.
It is just because of keywords that your ad appears on search engines when someone uses your chosen keyword.
You should build a large list of keywords as it will strengthen your basics of identified potential keywords and phrases that can convert into targeted traffic.
Remember that your ad will never achieve a good CTR if it appears for irrelevant search queries.
Also check this video to understand PPC Advertisement: