SEO stands for “search engine optimization”. Simply put, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely you are to grab attention and bring potential and existing customers to your business.
How Does SEO Work?
Search engines such as Google and Bing use bots to crawl pages on the Internet, going from site to site, collecting information about those pages and placing them in an index. Think of an index as a giant library where a librarian can open a book (or web page) to help you find exactly what you’re looking for at the moment.
What is Search Engine Optimization?
Search Engine Optimization is the science of improving a website to increase its visibility when people search for products or services. The higher the visibility of a website on search engines, the more likely the brand is to take over the business.
A website’s visibility is usually measured by the site’s placement or ranking on search engine results pages (SERPs). And companies are always vying for the front page, where they are most likely to get the most attention.
Using Google as an example, SERPs often place ads at the top of the page. These are the positions that companies are willing to pay for in order to secure placement on that first page. The following ads are organic search results, which marketers and search engines refer to as organic search results. The Search Engine Optimization process aims to increase the organic search results of a business, which results in more organic search traffic to the website. This allows data marketers to distinguish between traffic coming to the website from other channels such as paid search, social media, referrals and direct traffic and organic search traffic.
Organic search traffic is usually higher quality traffic as users are actively searching for a particular topic, product or service for which the site can rank. If a user finds this site through a search engine, it can lead to a better brand experience.
Also read: Benefits of Social Media Marketing for Businesses
Types of Search Engine Optimization
There are three main types of SEO that help with informed organic search
On-page SEO : On-page SEO involves optimizing web pages so they can rank higher in search engines. Page ranking factors include the content on the page, the title tag, and the URL.
Off-page SEO : Off-page SEO involves optimizing content outside of a company’s website so that it can rank higher on search engine results pages. This can be done through backlinks, guest blogging, brand mentions, influencer marketing, and social media marketing.
Technical SEO : Technical SEO is the optimization of a website and server to make it faster, easier to crawl, and easier to understand. This can be seen as part of on-page SEO.
How important is SEO for business growth?
SEO offers real value to today’s businesses. It drives traffic to your websites which results in leads and sales. For example, if you have optimized your page for the keyword “vegan food”, the user will find you if they are actually searching for “vegan food”.
The beauty of SEO is that it gives you quality leads. How? Let’s take a look at these statistics and key facts to figure it out!
B2B and technology companies generate 2x more revenue from organic search than from any other marketing channel.
Only 0.78% of Google searchers click on results on the second page.
approx. 53% of website traffic comes from organic search
SEO drives 1000% more traffic than regular social media.
Over the past five years, Google has improved user experience by pricing the most relevant and accurate search engine results. Companies use various methods to catch the Google algorithm and rank their pages on the search engine results pages. Search engine optimization is a technique that improves the search experience of a business page and increases its visibility. Here are a few reasons that show how important SEO is for business growth:
Website Traffic : SEO is the source of website traffic. With the help of SEO, the ranking of a web page improves, which increases traffic. It turned out that the first page in the Google rankings receives 33% of all search traffic, and the first five pages receive 75% of the total number of clicks. The practice of SEO helps to increase the ranking of a web page on search engine result pages (SERPs).
Business Visibility : SEO increases the visibility of a website. Improved visibility finally increases the chances of getting better prospects and conversions. We can say that visibility increases the ranking of web pages. The higher the search engine ranking of a web page, the more visible it will be. Better SEO efforts will boost your
Also Read: What is PPC – Pay Per Click
